Items where Author is "Chimimba, P"

Chapter in book

CHIMIMBA, P., RASHID, A., ADIGÜZEL, F. and GRZEGORCZYK, M., 2025. The use of voice assistants: implications for ethnic consumers' experiences with the UK shopping journey. In: Dynamic fashion marketing: internationalization, sustainability and technology. UNSPECIFIED. (Forthcoming)

CHIMIMBA, P., RASHID, A., ADIGÜZEL, F. and GRZEGORCZYK, M., 2024. Continuance usage of voice assistants in the online fashion industry during the online shopping journey: an exploratory research on ethnic consumers. In: BAM2024 proceedings. London: British Academy of Management.