Items where Author is "Danheiser, S"
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KELLY, S., JOHNSTON, P. and DANHEISER, S., 2020. Stand-out marketing: how to differentiate your organization in a sea of sameness. London: Kogan Page. ISBN 9781789664829
KELLY, S., JOHNSTON, P. and DANHEISER, S., 2017. Value-ology: aligning sales and marketing to shape and deliver profitable customer value propositions. Cham: Palgrave Macmillan. ISBN 9783319456256
