Items where Author is "Estes, Z"

Journal article

GUEST, D., ESTES, Z., GIBBERT, M. and MAZURSKY, D., 2016. Brand Suicide? Memory and Liking of Negative Brand Names. PLoS ONE, 11 (3), e0151628. ISSN 1932-6203

GUEST, D., GIBBERT, M., ESTES, Z., MAZURSKY, D. and LAM, M., 2016. Modulation of taxonomic (versus thematic) similarity judgments and product choices by inducing local and global processing. Journal of Cognitive Psychology, 28 (8), pp. 1013-1025. ISSN 2044-5911

ESTES, Z., GIBBERT, M., GUEST, D. and MAZURSKY, D., 2012. A dual-process model of brand extension: taxonomic feature-based and thematic relation-based similarity independently drive brand extension evaluation. Journal of Consumer Psychology, 22, pp. 86-101.

Conference contribution

ESTES, Z., GUEST, D., GIBBERT, M. and MAZURSKY, D., 2015. Brand names and slogans guide visual attention. In: 2015 Meeting of the European Marketing Academy, Leuven, Belgium, May 2015.

GUEST, D., GIBBERT, M., ESTES, Z. and MAZURSKY, D., 2012. Inducing global processing increases preference for thematic relations. In: 2012 Conference of the British Psychological Society Cognitive Section, Glasgow, 2012, Glasgow.

GUEST, D., ESTES, Z. and GIBBERT, M., 2012. Slogans influence spatial memory and evaluation of logos: evidence for embodied cognition in marketing. In: 2012 Conference of the European Marketing Academy, Lisbon, 2012, Lisbon.

ESTES, Z., GUEST, D., GIBBERT, M. and MAZURSKY, D., 2011. Brand suicide? Memory and liking of negative brand names [poster presentation]. In: 2011 Conference of the Association for Consumer Research.

GUEST, D., ESTES, Z. and GIBBERT, M., 2011. Negative brand names: the effect of using brand names with negative valence on memory and liking. In: 40th Conference of the European Marketing Academy (EMAC2011), Faculty of Economics, University of Ljubljana, Ljubljana, Slovenia, 24-27 May 2011, Ljubljana.