Items where Author is "Foote, L"

Journal article

AKBAR, M.B., FOOTE, L. and LAWSON, A., 2023. Conceptualizing, embracing, and measuring failure in social marketing practice. Social Marketing Quarterly. ISSN 1524-5004

AKBAR, M.B., FOOTE, L., LAWSON, A., FRENCH, J., DESHPANDE, S. and LEE, N.R., 2021. The social marketing paradox: challenges and opportunities for the discipline. International Review on Public and Nonprofit Marketing. ISSN 1865-1984

AKBAR, M.B., FOOTE, L., SORAGHAN, C., MILLARD, R. and SPOTSWOOD, F., 2021. What causes social marketing programs to fail? A qualitative study. Social Marketing Quarterly, 27 (2), pp. 99-116. ISSN 1524-5004