Items where Author is "Haase, M"

Journal article

EHRET, M. and HAASE, M., 2012. The common ground of relationships and exchange: towards a contractual foundation of marketing. Journal of Business & Industrial Marketing, 27 (6), pp. 447-455. ISSN 0885-8624

DOMEGAN, C., HAASE, M., HARRIS, K., VAN DEN HEUVEL, W.-J., KELLEHER, C., MAGLIO, P.P., MEYNHARDT, T., ORDANINI, A. and PEÑALOZA, L., 2012. Value, values, symbols and outcomes. Marketing Theory, 12 (2), pp. 207-211. ISSN 1470-5931

Edited book

FLIESS, S., HAASE, M., JACOB, F. and EHRET, M., 2015. Kundenintegration und Leistungslehre: Integrative Wertschöpfung in Dienstleistungen, Solutions und Entrepreneurship. Wiesbaden: Springer. ISBN 9783658074470