Items where Author is "Heinze, A"

Conference contribution

POORREZAEI, M. and HEINZE, A., 2014. SME competitiveness through online brand communities: brand loyalty perspective. In: ISBE (Institute for Small Business and Entrepreneurship) Conference 2014, Manchester Conference Centre, Manchester, 5-6 November 2014.

POORREZAEI, M. and HEINZE, A., 2014. Consumer engagement persuasion process in online brand communities: social influence theory perspective. In: 28th Annual British Academy of Management Conference, Belfast Waterfront, Belfast, Northern Ireland, 9-11 September 2014.