Items where Author is "Jain, V"

PICH, C., ARMANNSDOTTIR, G., DEAN, D., SPRY, L. and JAIN, V., 2020. Problematizing the presentation and reception of political brands: the strategic and operational nature of the political brand alignment model. European Journal of Marketing, 54 (1), pp. 190-211. ISSN 0309-0566

JAIN, V., PICH, C., GANESH, B. and ARMANNSDOTTIR, G., 2017. Exploring the influences of political branding: a case from the youth in India. Journal of Indian Business Research, 9 (3), pp. 190-211. ISSN 1755-4195

PICH, C., JAIN, V., ARMANNSDOTTIR, G. and GANESH, B.E., 2015. Understanding the role of social media in political corporate branding research in the context of Indian politics. In: CMC2015. 20th International Conference on Corporate and Marketing Communications: Excellence in Corporate and Marketing Communications: Present and Future Challenges, Izmir University of Economics, Turkey, April 2015, Izmir, Turkey.

PICH, C., JAIN, V. and ARMANNSDOTTIR, G., 2015. The evolving nature of political brands: a comparative study exploring the internal and external brand orientations of David Cameron’s Conservative Party from 2010 to 2015. In: E. UZUNOĞLU, S.M. KIP, B. AMIRAK, B. YAMAN and H. TUNCEL, eds., Proceedings of the 20th International Conference on Corporate and Marketing Communications, Izmir University of Economics, Izmir, Turkey, 16-17 April 2015. Izmir, Turkey: Izmir University of Economics, Faculty of Communications, pp. 65-69. ISBN 9789758789559