Items where Author is "Kietzmann, J"

Journal article

LEE, L., DABIRIAN, A., MCCARTHY, I. and KIETZMANN, J., 2020. Making sense of text: artificial intelligence-enabled content analysis. European Journal of Marketing, 54 (3), pp. 615-644. ISSN 0309-0566

KIETZMANN, J., LEE, L., MCCARTHY, I. and KIETZMANN, T., 2019. Deepfakes: trick or treat? Business Horizons. ISSN 0007-6813

Newspaper or popular journal contribution

LEE, L.W., KIETZMANN, J. and KIETZMANN, T.C., 2020. Deepfakes: five ways in which they are brilliant business opportunities. The Conversation.