Items where Author is "Koslow, S"

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Number of items: 6.

Journal article

PARKER, J., KOSLOW, S., ANG, L. and TEVI, A., 2020. How does consumer insight support the leap to a creative idea inside the creative process: shifting the advertising appeal from functional to emotional. Journal of Advertising Research, 60 (2). ISSN 1740-1909

TEVI, A., KOSLOW, S. and PARKER, J., 2019. Can media neutrality limit creative potential? Understanding advertising’s use of ideation templates fares across media. Journal of Advertising Research, 59 (3). ISSN 0021-8499

TEVI, A. and KOSLOW, S., 2018. How rhetoric theory informs the creative advertising development process. Journal of Advertising Research, 58 (1), pp. 111-128. ISSN 0021-8499

Chapter in book

TEVI, A. and KOSLOW, S., 2017. In the beginning was the word: establishing the foundations for creativity research in rhetoric theory. In: V. ZABKAR and M. EISEND, eds., Advances in advertising research VIII. European Advertising Academy . Wiesbaden: Springer Gabler, pp. 155-167. ISBN 9783658187309

Conference contribution

TEVI, A., KOSLOW, S. and PARKER, J., 2019. Even bad clients deserve quality advertising: using the templates creative ideation technique to overcome the limitations of client quality. In: 18th International Conference on Research in Advertising 2019 (ICORIA 2019), IMC University of Applied Sciences Krems, Krems, Austria, 27-29 June 2019.

PARKER, J., KOSLOW, S., ANG, L. and TEVI, A., 2019. The role of consumer insight in creative advertising development: essential aid or cognitive bias? In: 2019 INFORMS Marketing Science Conference, Roma Tre University, Rome, Italy, 20-22 June 2019.

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