Items where Author is "Lee, L"

Journal article

LIANG, H., BUTLER, L., KOGOU, S., BURKE, M., LEE, L., PARDO, L.P., ANGELOVA, L., FRANCE, F. and MCCARTHY, B., 2024. From Lima to Canton and beyond: mobile and digital research infrastructure for closing the gap between resource-rich and resource-poor organisations. Studies in Conservation. ISSN 0039-3630

KOGOU, S., LEE, L., SHAHTAHMASSEBI, G. and LIANG, H., 2020. A new approach to the interpretation of XRF spectral imaging data using neural networks. X-Ray Spectrometry. ISSN 0049-8246

LEE, L., DABIRIAN, A., MCCARTHY, I. and KIETZMANN, J., 2020. Making sense of text: artificial intelligence-enabled content analysis. European Journal of Marketing, 54 (3), pp. 615-644. ISSN 0309-0566

LEE, L., ATKINSON, D., HIRST, A.G. and CORNELL, S.J., 2020. A new framework for growth curve fitting based on the von Bertalanffy growth function. Scientific Reports, 10: 7953. ISSN 2045-2322

KIETZMANN, J., LEE, L., MCCARTHY, I. and KIETZMANN, T., 2019. Deepfakes: trick or treat? Business Horizons. ISSN 0007-6813

Conference contribution

LEE, L. and MCCARTHY, I., 2023. Don't leave rapport building in group services to chance. In: EMAC (European Marketing Academy) Annual Conference, Odense, Denmark, 23-26 May 2023.

BRANCO ILLODO, I., SIEBERS, L.Q., LEE, L. and LI, F., 2019. The role of employee attachment in creating service climate: a low-skilled workers’ perspective. In: 22nd Academy of Marketing Science World Marketing Congress, University of Edinburgh, Edinburgh, Scotland, 9-12 July 2019. (Forthcoming)

Professional or trade journal contribution

LEE, L. and HAYES, D., 2005. Creating a marketing plan. Marketing Power.