Items where Author is "Lee, L"

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Number of items: 7.

Journal article

KOGOU, S., LEE, L., SHAHTAHMASSEBI, G. and LIANG, H., 2020. A new approach to the interpretation of XRF spectral imaging data using neural networks. X-Ray Spectrometry. ISSN 0049-8246

LEE, L., DABIRIAN, A., MCCARTHY, I. and KIETZMANN, J., 2020. Making sense of text: artificial intelligence-enabled content analysis. European Journal of Marketing, 54 (3), pp. 615-644. ISSN 0309-0566

LEE, L., ATKINSON, D., HIRST, A.G. and CORNELL, S.J., 2020. A new framework for growth curve fitting based on the von Bertalanffy growth function. Scientific Reports, 10: 7953. ISSN 2045-2322

KIETZMANN, J., LEE, L., MCCARTHY, I. and KIETZMANN, T., 2019. Deepfakes: trick or treat? Business Horizons. ISSN 0007-6813

Conference contribution

LEE, L. and MCCARTHY, I., 2023. Don't leave rapport building in group services to chance. In: EMAC (European Marketing Academy) Annual Conference, Odense, Denmark, 23-26 May 2023.

BRANCO ILLODO, I., SIEBERS, L.Q., LEE, L. and LI, F., 2019. The role of employee attachment in creating service climate: a low-skilled workers’ perspective. In: 22nd Academy of Marketing Science World Marketing Congress, University of Edinburgh, Edinburgh, Scotland, 9-12 July 2019. (Forthcoming)

Professional or trade journal contribution

LEE, L. and HAYES, D., 2005. Creating a marketing plan. Marketing Power.

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