Items where Author is "Lee, LWY"

Conference contribution

LEE, L.W.Y., WU, C.X. and RENWICK, D.W.S., 2025. Mediating effects of Brand CSV and CSR on Chinese consumers' perception of SDGs, brand satisfaction, and purchase intention behavior. In: Academy of International Business Asia Pacific 2025 Conference, Foreign Trade University, Hanoi, Vietnam, 9=12 December 2025. (Forthcoming)