Items where Author is "Maas, G"

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Journal article

ZHANG, L., CHEN, F.-W., XIA, S.-M., CAO, D.M., YE, Z., SHEN, C.-R., MAAS, G. and LI, Y.-M., 2021. Value co-creation and appropriation of platform-based alliances in cooperative advertising. Industrial Marketing Management, 96, pp. 213-225. ISSN 0019-8501

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