Items where Author is "Millard, R"
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MILLARD, R. and AKBAR, M.B., 2023. Conceptualising reflexivity within critical discourse of social marketing. Journal of Social Marketing. ISSN 2042-6763 (Forthcoming)
AKBAR, M.B., FOOTE, L., SORAGHAN, C., MILLARD, R. and SPOTSWOOD, F., 2021. What causes social marketing programs to fail? A qualitative study. Social Marketing Quarterly, 27 (2), pp. 99-116. ISSN 1524-5004
