Items where Author is "Muntinga, DG"

Up a level
Export as [feed] RSS
Group by: Item Type | No Grouping
Number of items: 1.

Journal article

SCHIVINSKI, B., MUNTINGA, D.G., PONTES, H.M. and LUKASIK, P., 2019. Influencing COBRAs: the effects of brand equity on the consumer’s propensity to engage with brand-related content on social media. Journal of Strategic Marketing. ISSN 0965-254X

This list was generated on Sat Mar 25 17:08:37 2023 UTC.