Items where Author is "Ndasi, W"

Journal article

NDASI, W., BOLAT, E. and ROUSHAN, G., 2022. A comparative impact of cause-related marketing and sponsorship leveraged internet display advertising. International Journal of Internet Marketing and Advertising, 16 (1-2), pp. 1-18. ISSN 1477-5212

NDASI, W., BOLAT, E. and ROUSHAN, G., 2021. Cause-related marketing advertising formats on nonprofit websites: does a company’s donation-amount offer in nonprofit display ads drive purchase intention? Journal of Advertising Research, 61 (3), pp. 289-302. ISSN 0021-8499

NDASI, W. and ACKAY, E.E., 2020. Understanding authenticity in digital cause-related advertising: does cause involvement moderate intention to purchase? Westminster Papers in Communication and Culture, 15 (2), pp. 24-43. ISSN 1744-6716

Chapter in book

NDASI, W., 2013. The democratisation of internet cause marketing communication: a strategic proposition for brand sustainable social impact and doing well by doing right. In: G.F. GRIGO, A. THEOFILOU, A. STANCU, T. BREITBARTH, C. DUCU, D. JACKSON and I.-E. IAMANDI, eds., Working papers series on social responsibility, ethics & sustainable business. Bucharest, Romania: Editura ASE, pp. 45-46.

Conference contribution

NDASI, W., 2014. Modelling online customers' responses to E-tailers' affiliate and cause-related marketing communications. In: Academy of Marketing Conference, Bournemouth, 7-10 July 2014.

Thesis

NDASI, W., 2017. Online cause-related marketing: the impact of donation amount and congruence on consumers’ response. PhD, Bournemouth University.