Items where Author is "Parrott, G"
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RAMANATHAN, U., SUBRAMANIAN, N. and PARROTT, G., 2017. Role of social media in retail network operations and marketing to enhance customer satisfaction. International Journal of Operations & Production Management, 37 (1), pp. 105-123. ISSN 0144-3577
RAMANATHAN, U., SUBRAMANIAN, N. and PARROTT, G., 2014. Moderating effect of promotions in retail services: a critical view on role of operations. In: POMS 2014, NITIE (National Institute of Industrial Engineering), Mumbai, India.
