Items where Author is "Patterson, A"

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MILLS, S., PATTERSON, A. and QUINN, L., 2017. Fabricating celebrity brands via scandalous narrative: crafting, capering and commodifying the comedian, Russell Brand. In: D. BROWNLIE, P. HEWER and F. KERRIGAN, eds., Celebrity, convergence and transformation. Key issues in marketing management . Abingdon: Routledge, pp. 147-163. ISBN 9781138732537

MILLS, S., PATTERSON, A. and QUINN, L., 2015. Fabricating celebrity brands via scandalous narrative: crafting, capering and commodifying the comedian, Russell Brand. Journal of Marketing Management, 31 (5-6), pp. 599-615. ISSN 0267-257X

CASSIDY, K., BARON, S. and PATTERSON, A., 2014. Creating cathartic moments in services marketing. In: AMA SERVSIG 2014 - International Service Research Conference, Thessaloniki, Greece, 13-15 June 2014.

RICHARDS, G., PATTERSON, A. and LYN-COOK, L., 2010. Increasing participation, decreasing bureaucracy. In: G. HALLETT and F. HALLETT, eds., Transforming the role of the SENCO. UNSPECIFIED.

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