Items where Author is "Pires, G"

Journal article

CHEUNG, M.L., PIRES, G., ROSENBERGER III, P.J., LEUNG, W.K.S. and CHANG, M.K., 2021. The role of social media elements in driving co-creation and engagement. Asia Pacific Journal of Marketing and Logistics, 33 (10), pp. 1994-2018. ISSN 1355-5855

CHEUNG, M.L., PIRES, G. and ROSENBERGER, P.J., 2020. The influence of perceived social media marketing elements on consumer–brand engagement and brand knowledge. Asia Pacific Journal of Marketing and Logistics, 32 (3), pp. 695-720. ISSN 1355-5855