Items where Author is "Rafiq, A"

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Conference contribution

RAFIQ, A., COLMEKCIOGLU, N., SHABBIR, H.A. and DEAN, D., 2017. Counter-branding ISIS: a conventional branding perspective. In: Academy of Marketing Conference 2017: Freedom Through Marketing: Looking Back, Going Forward, Hull University Business School, Hull, 3-6 July 2017.

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