Items where Author is "Rai, JS"

Journal article

RAI, J.S., YOUSAF, A., ITANI, M.N. and SINGH, A., 2021. Sports celebrity personality and purchase intention: the role of endorser-brand congruence, brand credibility and brand image transfer. Sport, Business and Management: An International Journal, 11 (3), pp. 340-361. ISSN 2042-678X