Items where Author is "Roushan, G"
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Number of items: 2.
Journal article
NDASI, W., BOLAT, E. and ROUSHAN, G., 2022. A comparative impact of cause-related marketing and sponsorship leveraged internet display advertising. International Journal of Internet Marketing and Advertising, 16 (1-2), pp. 1-18. ISSN 1477-5212
NDASI, W., BOLAT, E. and ROUSHAN, G., 2021. Cause-related marketing advertising formats on nonprofit websites: does a company’s donation-amount offer in nonprofit display ads drive purchase intention? Journal of Advertising Research, 61 (3), pp. 289-302. ISSN 0021-8499
