Items where Author is "Saker, J"

Journal article

TAYLOR-WEST, P., SAKER, J. and CHAMPION, D., 2020. Market segmentation strategies for complex automotive products. Journal of Strategic Marketing, 28 (3), pp. 266-283. ISSN 0965-254X

OTT, U.F., WILLIAMS, D., SAKER, J. and STALEY, L., 2019. A configurational analysis of the termination scenarios of international joint ventures: all is well that ends well. Journal of Innovation & Knowledge. ISSN 2530-7614

TAYLOR-WEST, P., SAKER, J. and CHAMPION, D., 2014. The benefits of using reduced item variable scales in marketing segmentation. Journal of Marketing Communications, 20 (6), pp. 438-446. ISSN 1352-7266

TAYLOR-WEST, P., SAKER, J. and CHAMPION, D., 2013. Segmenting for complexity: persuading people to buy what they don't understand. Journal of Strategic Marketing, 21 (4), pp. 332-346. ISSN 0965-254X

Conference contribution

OTT, U.F., WILLIAMS, D., STALEY, L. and SAKER, J., 2015. Termination in international joint ventures of the automotive industry: a set theoretic and fuzzy set qualitative comparative analysis. In: 5th Global Innovation and Knowledge Academy (GIKA) Conference, University of Valencia, Valencia, Spain, 14-16 July 2015.