Items where Author is "Shen, C-R"

Journal article

ZHANG, L., CHEN, F.-W., XIA, S.-M., CAO, D.M., YE, Z., SHEN, C.-R., MAAS, G. and LI, Y.-M., 2021. Value co-creation and appropriation of platform-based alliances in cooperative advertising. Industrial Marketing Management, 96, pp. 213-225. ISSN 0019-8501