Items where Author is "Siregar, YH"

Chapter in book

CHANG, S.-W. and SIREGAR, Y.H., 2016. Experiencing brand on mobile augmented reality. In: L. PETRUZZELLIS and R.S. WINER, eds., Rediscovering the Essentially of Marketing: Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress. Developments in marketing science: proceedings of the academy of marketing science (DMSPAMS) . Cham, Switzerland: Springer International Publishing, pp. 195-196. ISBN 9783319298764