Items where Author is "Swailes, S"

Up a level
Export as [feed] RSS
Group by: Item Type | No Grouping
Number of items: 1.

Journal article

WOODALL, T. and SWAILES, S., 2009. Conceptualising and measuring Defensive Marketing Orientation (DMO): some inaugural thoughts on assessing marketing's place in 'society's doghouse'. Journal of Strategic Marketing, 17 (5), pp. 345-364. ISSN 0965-254X

This list was generated on Thu Dec 2 18:47:24 2021 UTC.