Items where Author is "Taylor-West, P"
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Number of items: 3.
Journal article
TAYLOR-WEST, P., SAKER, J. and CHAMPION, D., 2020. Market segmentation strategies for complex automotive products. Journal of Strategic Marketing, 28 (3), pp. 266-283. ISSN 0965-254X
TAYLOR-WEST, P., SAKER, J. and CHAMPION, D., 2014. The benefits of using reduced item variable scales in marketing segmentation. Journal of Marketing Communications, 20 (6), pp. 438-446. ISSN 1352-7266
TAYLOR-WEST, P., SAKER, J. and CHAMPION, D., 2013. Segmenting for complexity: persuading people to buy what they don't understand. Journal of Strategic Marketing, 21 (4), pp. 332-346. ISSN 0965-254X
