Items where Author is "Teng, PK"

Journal article

TENG, P.K., TAI WAI, K., ABDULLAH, S.I.N.W., OW, M.W. and WONG, K.K.S., 2020. Eating with a purpose: development and motivators for consumption of superfood. Malaysian Journal of Consumer and Family Economics, 24, pp. 207-242. ISSN 1511-2808

Chapter in book

ABDULLAH, S.I.N.W., TENG, P.K., LIM, B.J.H. and COKKI, C., 2024. Navigating mobile marketing: unveiling mobile game in-app purchase intentions of Gen-Ys. In: B. BARBOSA, ed., Contemporary trends in innovative marketing strategies. IGI Global, pp. 278-303. ISBN 9798369312315