Items where Author is "Urbonavicius, S"
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Journal article
WAQAS, M., WAJID, N., KHAN, M.A., HOLLEBEEK, L.D. and URBONAVICIUS, S., 2025. Enhancing brand equity through sublime experience: the mediating role of consumers' branded content engagement. Journal of Consumer Behaviour, 24 (5), pp. 2276-2292. ISSN 1472-0817
