Items where Author is "Wajid, N"

Journal article

WAQAS, M., WAJID, N., KHAN, M.A., HOLLEBEEK, L.D. and URBONAVICIUS, S., 2025. Enhancing brand equity through sublime experience: the mediating role of consumers' branded content engagement. Journal of Consumer Behaviour, 24 (5), pp. 2276-2292. ISSN 1472-0817

WAQAS, M., KHAN, M.A., WASEEM, M.A. and WAJID, N., 2025. From regrets to returns: how interaction quality and store image shape store revisit intentions. International Journal of Retail and Distribution Management, 53 (3), pp. 232-245. ISSN 0959-0552