Items where Author is "Waqas, M"

Journal article

WAQAS, M., KHAN, M.A., WASEEM, M.A. and WAJID, N., 2025. From regrets to returns: how interaction quality and store image shape store revisit intentions. International Journal of Retail and Distribution Management, 53 (3), pp. 232-245. ISSN 0959-0552

WAQAS, M., ALI, H. and KHAN, M.A., 2014. An investigation of effects of justice recovery dimensions on students’ satisfaction with service recovery in higher education environment. International Review on Public and Nonprofit Marketing, 11 (3), pp. 263-284. ISSN 1865-1984

Chapter in book

KHAN, M.A. and WAQAS, M., 2024. Consumer engagement with social media content: an investigation of the role of different advertising appeals. In: C. STRONG, C. BOSANGIT, N. KOENIG-LEWIS, Z. LEE, O. MOLDES ANDRES and E. ROSIER, eds., Proceedings of Academy of Marketing 2024 Annual Conference and Doctoral Colloquium: Marketing: fusing resilience and power for public value – igniting marketing’s social spirit. Cardiff: Academy of Marketing. ISBN 9781399990608

KHAN, M.A. and WAQAS, M., 2024. Men are from Mars: advertising value perception among males. In: C. STRONG, C. BOSANGIT, N. KOENIG-LEWIS, Z. LEE, O. MOLDES ANDRES and E. ROSIER, eds., Proceedings of Academy of Marketing 2024 Annual Conference and Doctoral Colloquium: Marketing: fusing resilience and power for public value – igniting marketing’s social spirit. Cardiff: Academy of Marketing. ISBN 9781399990608

KHAN, M.A. and WAQAS, M., 2024. Ringing the alarm: the persuasive power of COVID-19 awareness through caller ringback tones. In: C. STRONG, C. BOSANGIT, N. KOENIG-LEWIS, Z. LEE, O. MOLDES ANDRES and E. ROSIER, eds., Proceedings of Academy of Marketing 2024 Annual Conference and Doctoral Colloquium: Marketing: fusing resilience and power for public value – igniting marketing’s social spirit. Cardiff: Academy of Marketing. ISBN 9781399990608