Items where Author is "Wengler, S"
 | Up a level |
Group by: Item Type | No Grouping
Number of items: 1.
WENGLER, S., EHRET, M. and SAAB, S., 2006. Implementation of Key Account Management: who, why, and how? An exploratory study on the current implementation of Key Account Management programs. Industrial Marketing Management, 35 (1), pp. 103-112. ISSN 0019-8501
