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KWAYU, S., 2020. The influence of social media on processes, structure and strategies within organisations. PhD, Nottingham Trent University.

KWAYU, S., LAL, B. and ABUBAKRE, M., 2018. Enhancing organisational competitiveness via social media - a strategy as practice perspective. Information Systems Frontiers, 20 (3), pp. 439-456. ISSN 1387-3326

KWAYU, S., LAL, B. and ABUBAKRE, M., 2018. The impact of social media on internal communications in the Tanzanian telecom industry. In: Y.K. DWIVEDI, N.P. RANA, E.L. SLADE, M.A. SHAREEF, M. CLEMENT, A.C. SIMINTIRAS and B. LAL, eds., Emerging markets from a multidisciplinary perspective: challenges, opportunities and research agenda. Cham, Switzerland: Springer, pp. 119-131. ISBN 9783319750125

KWAYU, S., LAL, B. and ABUBAKRE, M., 2018. The influence of social media on engendering strategic organisational practices – the case of two Tanzanian telecommunications companies. In: A. ELBANNA, Y.K. DWIVEDI, D. BUNKER and D. WASTELL, eds., Smart Working, Living and Organising: IFIP WG 8.6 International Conference on Transfer and Diffusion of IT (TDIT 2018), Portsmouth, 25 June 2018. Proceedings. IFIP advances in information and communication technology, 533 . Cham, Switzerland: Springer, pp. 47-59. ISBN 9783030043155