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Conference contribution

BAKR, S., 2025. The dark side of self-tracking: unravelling the impact of fitness self-trackers on wellbeing. In: World Social Marketing Conference, Alicante, Spain, 05-07 November 2025. (Forthcoming)

BAKR, S. and COOK, D., 2025. Enhancing marketing students’ experience through GenAI: the NBS-AI project for personalised academic support. In: Academy of Marketing Conference, Cork, Ireland, 07-10 July 2025. (Forthcoming)

BAKR, S., 2024. The dark side of self-tracking: unravelling the impact of fitness self-trackers on wellbeing. In: SCP (Society for Consumer Psychology) Boutique Conference, Auckland University of Technology, Auckland, New Zealand, 10-11 December 2024. (Forthcoming)

BAKR, S., 2024. The power of personal self-tracking technology - a conceptual appraisal. In: Critical Social Marketing Symposium 2024, University of York, York, 12 June 2024.

Thesis

BAKR, S., 2023. Exploring the prolonged use of wearable self-trackers: a practice theory perspective. PhD, University of Nottingham.