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Journal article

AGAG, G., YOUSAF, A., MISHRA, A. and AMIN, I., 2025. How and when do marketing analytics pay off in the travel and tourism industry? The role of marketing agility and fit perspective. International Journal of Hospitality Management, 126: 104060. ISSN 0278-4319

YOUSAF, A., MISHRA, A. and AMIN, I., 2023. Autonomous/controlled travel motivations and their effect on travel intentions of Indian Millennials: a mixed method approach. Tourism Recreation Research, 48 (2), pp. 286-304. ISSN 0250-8281