Negative brand names: the effect of using brand names with negative valence on memory and liking

Guest, D. ORCID: 0000-0003-4514-9186, Estes, Z. and Gibbert, M., 2011. Negative brand names: the effect of using brand names with negative valence on memory and liking. In: 40th Conference of the European Marketing Academy (EMAC2011), Faculty of Economics, University of Ljubljana, Ljubljana, Slovenia, 24-27 May 2011, Ljubljana.

Full text not available from this repository.
Item Type: Conference contribution
Creators: Guest, D., Estes, Z. and Gibbert, M.
Date: 2011
Divisions: Schools > School of Social Sciences
Depositing User: EPrints Services
Date Added: 09 Oct 2015 10:43
Last Modified: 09 Jun 2017 13:37
URI: http://irep.ntu.ac.uk/id/eprint/17226

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