Negative brand names: the effect of using brand names with negative valence on memory and liking

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Guest, D. ORCID: 0000-0003-4514-9186, Estes, Z. and Gibbert, M., 2011. Negative brand names: the effect of using brand names with negative valence on memory and liking. In: 40th Conference of the European Marketing Academy (EMAC2011), Faculty of Economics, University of Ljubljana, Ljubljana, Slovenia, 24-27 May 2011, Ljubljana.

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Item Type:	Conference contribution
Creators:	Guest, D., Estes, Z. and Gibbert, M.
Date:	2011
Divisions:	Schools > School of Social Sciences
Record created by:	EPrints Services
Date Added:	09 Oct 2015 10:43
Last Modified:	09 Jun 2017 13:37
URI:	https://irep.ntu.ac.uk/id/eprint/17226