Guest, D ORCID: https://orcid.org/0000-0003-4514-9186, Estes, Z and Gibbert, M, 2011. Negative brand names: the effect of using brand names with negative valence on memory and liking. In: 40th Conference of the European Marketing Academy (EMAC2011), Faculty of Economics, University of Ljubljana, Ljubljana, Slovenia, 24-27 May 2011, Ljubljana.
Full text not available from this repository.Item Type: | Conference contribution |
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Creators: | Guest, D., Estes, Z. and Gibbert, M. |
Date: | 2011 |
Divisions: | Schools > School of Social Sciences |
Record created by: | EPrints Services |
Date Added: | 09 Oct 2015 10:43 |
Last Modified: | 09 Jun 2017 13:37 |
URI: | https://irep.ntu.ac.uk/id/eprint/17226 |
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