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Rothwell, F. 
ORCID: 0000-0002-7930-2401 and Rothwell, A.,
2002.
The two-way brand dilemma.
In: British Academy of Management, Middlesex, September 2002.
| Item Type: | Conference contribution |
|---|---|
| Creators: | Rothwell, F. and Rothwell, A. |
| Date: | 2002 |
| Divisions: | Schools > School of Education |
| Record created by: | EPrints Services |
| Date Added: | 09 Oct 2015 10:51 |
| Last Modified: | 09 Jun 2017 13:42 |
| URI: | https://irep.ntu.ac.uk/id/eprint/19259 |
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