The two-way brand dilemma

Rothwell, F. ORCID: 0000-0002-7930-2401 and Rothwell, A., 2002. The two-way brand dilemma. In: British Academy of Management, Middlesex, September 2002.

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Item Type: Conference contribution
Creators: Rothwell, F. and Rothwell, A.
Date: 2002
Divisions: Schools > School of Education
Depositing User: EPrints Services
Date Added: 09 Oct 2015 10:51
Last Modified: 09 Jun 2017 13:42
URI: http://irep.ntu.ac.uk/id/eprint/19259

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