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Griffiths, M.D. 
ORCID: 0000-0001-8880-6524,
2008.
Online trust and Internet gambling.
World Online Gambling Law Report, 7 (4), pp. 14-16.
ISSN 1477-2922
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Official URL: http://e-comlaw.com/woglr/archive/volume_7_issue_4...
Abstract
There are a number of features which can identify an outstanding brand, with consumer trust being highly-prized, particularly in the online gambling sector. In this article, Dr. Mark Griffiths, Professor of Gambling Studies at Nottingham Trent University, examines the challenges facing the gambling industry in gaining trust, the results of respected surveys on what is required to create trust and provides key considerations for operators in earning user trust.
| Item Type: | Journal article |
|---|---|
| Alternative Title: | Trust: online trust and internet gambling |
| Publication Title: | World Online Gambling Law Report |
| Creators: | Griffiths, M.D. |
| Publisher: | Cecile Park Publishing Ltd. |
| Place of Publication: | London |
| Date: | 2008 |
| Volume: | 7 |
| Number: | 4 |
| ISSN: | 1477-2922 |
| Divisions: | Schools > School of Social Sciences |
| Record created by: | EPrints Services |
| Date Added: | 09 Oct 2015 10:54 |
| Last Modified: | 09 Jun 2017 13:44 |
| URI: | https://irep.ntu.ac.uk/id/eprint/19840 |
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