Online trust and Internet gambling

Griffiths, MD ORCID: https://orcid.org/0000-0001-8880-6524, 2008. Online trust and Internet gambling. World Online Gambling Law Report, 7 (4), pp. 14-16. ISSN 1477-2922

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Abstract

There are a number of features which can identify an outstanding brand, with consumer trust being highly-prized, particularly in the online gambling sector. In this article, Dr. Mark Griffiths, Professor of Gambling Studies at Nottingham Trent University, examines the challenges facing the gambling industry in gaining trust, the results of respected surveys on what is required to create trust and provides key considerations for operators in earning user trust.

Item Type:	Journal article
Alternative Title:	Trust: online trust and internet gambling
Publication Title:	World Online Gambling Law Report
Creators:	Griffiths, M.D.
Publisher:	Cecile Park Publishing Ltd.
Place of Publication:	London
Date:	2008
Volume:	7
Number:	4
ISSN:	1477-2922
Divisions:	Schools > School of Social Sciences
Record created by:	EPrints Services
Date Added:	09 Oct 2015 10:54
Last Modified:	09 Jun 2017 13:44
URI:	https://irep.ntu.ac.uk/id/eprint/19840

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