Slogans influence spatial memory and evaluation of logos: evidence for embodied cognition in marketing

Guest, D. ORCID: 0000-0003-4514-9186, Estes, Z. and Gibbert, M., 2012. Slogans influence spatial memory and evaluation of logos: evidence for embodied cognition in marketing. In: 2012 Conference of the European Marketing Academy, Lisbon, 2012, Lisbon.

Full text not available from this repository.

Item Type:	Conference contribution
Creators:	Guest, D., Estes, Z. and Gibbert, M.
Date:	2012
Divisions:	Schools > School of Social Sciences
Record created by:	EPrints Services
Date Added:	09 Oct 2015 10:59
Last Modified:	09 Jun 2017 13:46
URI:	https://irep.ntu.ac.uk/id/eprint/21238

Actions (login required)

Edit View

Views

Downloads