Slogans influence spatial memory and evaluation of logos: evidence for embodied cognition in marketing

Guest, D ORCID: https://orcid.org/0000-0003-4514-9186, Estes, Z and Gibbert, M, 2012. Slogans influence spatial memory and evaluation of logos: evidence for embodied cognition in marketing. In: 2012 Conference of the European Marketing Academy, Lisbon, 2012, Lisbon.

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Item Type:	Conference contribution
Creators:	Guest, D., Estes, Z. and Gibbert, M.
Date:	2012
Divisions:	Schools > School of Social Sciences
Record created by:	EPrints Services
Date Added:	09 Oct 2015 10:59
Last Modified:	09 Jun 2017 13:46
URI:	https://irep.ntu.ac.uk/id/eprint/21238

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