Slogans influence spatial memory and evaluation of logos: evidence for embodied cognition in marketing

Guest, D. ORCID: 0000-0003-4514-9186, Estes, Z. and Gibbert, M., 2012. Slogans influence spatial memory and evaluation of logos: evidence for embodied cognition in marketing. In: 2012 Conference of the European Marketing Academy, Lisbon, 2012, Lisbon.

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Item Type: Conference contribution
Creators: Guest, D., Estes, Z. and Gibbert, M.
Date: 2012
Divisions: Schools > School of Social Sciences
Depositing User: EPrints Services
Date Added: 09 Oct 2015 10:59
Last Modified: 09 Jun 2017 13:46
URI: http://irep.ntu.ac.uk/id/eprint/21238

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