The war metaphor in retailing: do soldiers see going to war as like going shopping?

Whysall, P., 2001. The war metaphor in retailing: do soldiers see going to war as like going shopping? Qualitative Market Research: an International Journal, 4 (1), pp. 34-41. ISSN 1352-2752

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Item Type:	Journal article
Publication Title:	Qualitative Market Research: an International Journal
Creators:	Whysall, P.
Publisher:	Emerald
Place of Publication:	Bradford
Date:	2001
Volume:	4
Number:	1
ISSN:	1352-2752
Divisions:	Schools > Nottingham Business School
Record created by:	EPrints Services
Date Added:	09 Oct 2015 11:07
Last Modified:	19 Oct 2015 14:41
URI:	https://irep.ntu.ac.uk/id/eprint/23088

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