Marketing durability: a preliminary review of the market potential for life span labels

Cooper, T. ORCID: 0000-0001-8623-2918 and Christer, K., 2004. Marketing durability: a preliminary review of the market potential for life span labels. In: Academy of Marketing Conference, Cheltenham, July 2004, Cheltenham.

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Item Type:	Conference contribution
Creators:	Cooper, T. and Christer, K.
Date:	2004
Divisions:	Schools > School of Architecture, Design and the Built Environment
Record created by:	EPrints Services
Date Added:	09 Oct 2015 11:08
Last Modified:	09 Jun 2017 13:50
URI:	https://irep.ntu.ac.uk/id/eprint/23292

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