A customer relationship management roadmap: what is known, potential pitfalls, and where to go

Boulding, W, Staelin, R, Ehret, M ORCID: 0000-0002-2478-8889 and Johnston, WJ, 2005. A customer relationship management roadmap: what is known, potential pitfalls, and where to go. Journal of Marketing, 69 (4), pp. 155-166. ISSN 0022-2429

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Item Type: Journal article
Publication Title: Journal of Marketing
Creators: Boulding, W., Staelin, R., Ehret, M. and Johnston, W.J.
Date: 2005
Volume: 69
Number: 4
ISSN: 0022-2429
Divisions: Schools > Nottingham Business School
Depositing User: EPrints Services
Date Added: 09 Oct 2015 11:09
Last Modified: 09 Jun 2017 13:51
URI: http://irep.ntu.ac.uk/id/eprint/23652

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