A customer relationship management roadmap: what is known, potential pitfalls, and where to go

Boulding, W, Staelin, R, Ehret, M ORCID: https://orcid.org/0000-0002-2478-8889 and Johnston, WJ, 2005. A customer relationship management roadmap: what is known, potential pitfalls, and where to go. Journal of Marketing, 69 (4), pp. 155-166. ISSN 0022-2429

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Item Type:	Journal article
Publication Title:	Journal of Marketing
Creators:	Boulding, W., Staelin, R., Ehret, M. and Johnston, W.J.
Date:	2005
Volume:	69
Number:	4
ISSN:	0022-2429
Divisions:	Schools > Nottingham Business School
Record created by:	EPrints Services
Date Added:	09 Oct 2015 11:09
Last Modified:	09 Jun 2017 13:51
URI:	https://irep.ntu.ac.uk/id/eprint/23652

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