Introduction: thought leadership in brand management

Merrilees, B., Wallace, E., Buil, I., de Chernatony, L. and Guest, D. ORCID: 0000-0003-4514-9186, 2013. Introduction: thought leadership in brand management. Journal of Business Research, 66 (2), pp. 145-147.

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Item Type:	Journal article
Publication Title:	Journal of Business Research
Creators:	Merrilees, B., Wallace, E., Buil, I., de Chernatony, L. and Guest, D.
Date:	2013
Volume:	66
Number:	2
Identifiers:	Number Type 10.1016/j.jbusres.2012.07.006 DOI
Divisions:	Schools > School of Social Sciences
Record created by:	EPrints Services
Date Added:	09 Oct 2015 11:09
Last Modified:	09 Jun 2017 13:51
URI:	https://irep.ntu.ac.uk/id/eprint/23693

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