Introduction: thought leadership in brand management

Merrilees, B., Wallace, E., Buil, I., de Chernatony, L. and Guest, D. ORCID: 0000-0003-4514-9186, 2013. Introduction: thought leadership in brand management. Journal of Business Research, 66 (2), pp. 145-147.

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Item Type: Journal article
Publication Title: Journal of Business Research
Creators: Merrilees, B., Wallace, E., Buil, I., de Chernatony, L. and Guest, D.
Date: 2013
Volume: 66
Number: 2
Identifiers:
NumberType
10.1016/j.jbusres.2012.07.006DOI
Divisions: Schools > School of Social Sciences
Depositing User: EPrints Services
Date Added: 09 Oct 2015 11:09
Last Modified: 09 Jun 2017 13:51
URI: http://irep.ntu.ac.uk/id/eprint/23693

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