Managing the trade-off between relationships and value networks. Towards a value-based approach of customer relationship management in business-to-business markets

Ehret, M. ORCID: 0000-0002-2478-8889, 2004. Managing the trade-off between relationships and value networks. Towards a value-based approach of customer relationship management in business-to-business markets. Industrial Marketing Management, 33 (6), pp. 465-473. ISSN 0019-8501

Full text not available from this repository.
Item Type: Journal article
Publication Title: Industrial Marketing Management
Creators: Ehret, M.
Publisher: Elsevier
Date: August 2004
Volume: 33
Number: 6
ISSN: 0019-8501
Identifiers:
NumberType
10.1016/j.indmarman.2004.03.002DOI
Divisions: Schools > Nottingham Business School
Depositing User: EPrints Services
Date Added: 09 Oct 2015 11:12
Last Modified: 09 Jun 2017 13:52
URI: http://irep.ntu.ac.uk/id/eprint/24250

Actions (login required)

Edit View Edit View

Views

Views per month over past year

Downloads

Downloads per month over past year